The Case for Her & Refinery 29: Get to Know Menopause

Aim: To reposition menopause from something that’s not seen or spoken about unless it’s made into a joke, you're experiencing it, or you're a medical professional. Into something that can be spoken about openly by everyone of all ages.

The campaign will run through The Case for Her and Refinery29.

Insight: Most people still feel that menopause is something that should be whispered about. People don’t feel they can talk openly because they don’t know enough about it.

The campaign will use OOH adverts, sponsored social media posts on Instagram, a TV advert, and finally workshops and webinars, including myth-busting menopause and coffee mornings, which will give people the space to talk about menopause and learn. These coffee mornings will be over Zoom.