Art Fund: give space to reconnect

Aim: To encourage people to leave space and take their time.

Insight: People are nervous about returning to museum spaces post covid, due to the big crowds and fast pace of museums. The campaign ‘give space to reconnect’ aims to change this.

The campaign will use OOH print adverts, guerrilla advertising, social media competition, and a new website feature to encourage people to get back to museums.

Social Media Competition

The competition will be based around the guerrilla ads. People must post a picture on social media and write why having space in a museum is important to them and how that space has allowed them to discover new things, be inspired or generally how they have helped them reconnect to the world. The prize for this competition is a free National Art Pass, which gives people discounts at museums across the UK

The competition will take place on Facebook and Instagram.

Must use the hashtag. # spacetoreconnect

The best response and pose with the guerrilla adverts will win. 

Entries to the competition

Stickers

QR codes on stickers outside museums will lead people to the ART FUND_ website and to a page that gives you recommendations of where to visit after you fill in a quiz.