English Heritage: Discover Lost Stories

Aim: To build awareness of English Heritage sites, that are often overlooked and not recognised and change the perception that its sites are not for young professionals aged 21-31. 

Insight: People feel that English Heritage is for young families.

The campaign is integrated, and uses audio adverts, out of home print ads, social media sponsored posts, a podcast and events. The print, audio and social media adverts use little known stories from three English Heritage sites. Such as, the life of Joan de Valance, a noblewoman who lived at Goodrich Castle.

 

AUDIO ADs

These audio adverts will be played on Spotify, podcasts and the radio.

 

OOH Prints

Bobbin Miller 6 sheet.jpg
Audley End_.jpg
Goddrich castle 6 sheet.jpg

SOCIAL MEDIA

Goddrich Instagram_.jpg
Instagram spon Mill.jpg
Instagram Spon Audley.jpg

PODCAST

Screen Shot 2021-05-15 at 13.14.47.png

Promoting the podcast

Screen Shot 2021-05-15 at 13.19.47.png
Screen Shot 2021-05-15 at 13.36.52.png

Workshop events

The workshops will take place at 100 sites and will include things like Victorian cooking, sword fighting, quill writing, mending clothes and embroidery, people will be able to book onto workshops on the English Heritage website.

 

Screen Shot 2021-05-15 at 13.43.04.png

WEBSITE

Website 2_.jpg
Previous

Urban Outfitters: Raise the 24%
Next

Thomsons Hardware: The Forgotten Seeds