Dream: Live without Limits

Aim: Dream is a brand that’s often forgotten about, it’s a silent brand next to its loud competitors. The ‘Live without Limits’ campaigns aim is to change that.

The campaign’s goal is to reposition Dream to a brand that’s the go-to, for people with intolerances. Targeting people aged 20-30 who are more open to alternative milks.

Insight: Most alternative milks market themselves as vegan but don’t market themselves for people with allergies and intolerances. 64% of the global population is lactose intolerant.

The Campaign will use out of home print adverts.